Al Borde Conjures the Living And the Dead at Its 7th Annual Day of the Dead Festival

Los Angeles, CA (PRWEB) November 11, 2011

Now in its seventh season, the Al Borde Day of the Dead Music and Art Festival greeted over 700 attendees with music, food, art and dance. The free community event was presented by the Latin Alternative media outlet and Ford of Southern California Dealerships, and took place at El Gallo Plaza, a former mortuary turned coffee shop that sits on East Los Angeles historic Cesar Chavez Avenue.

Community locals, musicians, photographers, and art enthusiasts were predominant among the crowd who were driven to Al Bordes event, highly anticipating the featured live performance by Venezuelan DJ/Producer Mr. Pauer and Mexico Citys El Conjunto Nueva Ola (ECNO). Mr. Pauer and ECNO are music innovators who have been face-lifting traditional Latin rhythms by fusing them with the beats of electronica and rock & roll.

The event also presented its traditional Day of the Dead-themed altar and art contest, which encourages and supports local artists by providing a platform for them to showcase their work. It was a great experience to see young and old, Latinos and non-Latinos come together to celebrate this wonderful tradition and our culture, stated Jaime Lara, winner of the events altar contest who was awarded a $ 100 gift card. Supporting sponsor Wells Fargo also joined the effort by awarding Central Valley High School's art program with a monetary contribution.

Aside from celebrating with art and dance, entire families that attended the event were also stimulated with numerous interactive stations including a childrens coloring contest and photo booth area presented by Wells Fargo, a phone display where attendees tested the latest mobile releases from Verizon Wireless, and a car demonstration from Ford of Southern California Dealerships, where attendees were able to sit-in on a displayed Ford Fiesta.

The presenting sponsors of Al Borde's cultural celebration were Ford of Southern California Dealerships and parent company

2010 Life is Good Festival Spreads the Power of Optimism

West Newton, MA (PRWEB) September 22, 2010

The Life is good Festival didnt just deliver a new marquee event to the music scene last weekend, it introduced a whole new entertainment concept: a family event that wasnt painfully wimpy, folded into a contemporary concert that wouldnt make parents cringe in front of their children.

--Scott Mclennan, Boston Globe

September 21, 2010 Boston, MA Over 25,000 festival-goers of all ages attended the 2010 Life is good Festival at Blue Hills on September 11-12, 2010, embracing a new event concept that blurred traditional lines, blending and harmonizing the worlds of the traditional outdoor rock festival, family-friendly entertainment, and charitable fundraising. A wide variety of attending media proclaimed the festival a new and unique entertainment event with both wide and deep appeal.

The festival was presented by Life is good, a Boston-based company that spreads good vibes through its colorful collection of apparel and accessories, and Superfly Presents, acclaimed producers of the iconic Bonnaroo Music & Arts Festival and Outside Lands. The goal of the event was to raise funds for the Life is good Kids Foundation, a registered 501(c)3 nonprofit committed to helping children overcome life-threatening challenges such as violence, illness and extreme poverty.

We were thrilled to see music fans and young families come together like a giant backyard party. We all had a blast, and attendees should be very proud of what they did. They raised a lot of awareness and much-needed funds to help kids overcome life-threatening challenges such as poverty, violence, and physical illness. For that we are extremely grateful, said Bert Jacobs, Life is good co-founder and chief executive optimist. Optimism is fun and healthy, but this weekend I think we showed it can be powerful too.

The 2010 Life is good Festival was situated at the historic and picturesque Prowse Farm, located at the foot of the Blue Hills in Canton, Mass., a suburb of Boston. The festival featured three stages, with one devoted to the best performers in Kindie Rock, including the Laurie Berkner Band, Dane Zanes & Friends, They Might Be Giants and more.

On the main stages, national headline acts such as Jason Mraz, Ben Harper and Relentless 7, Corinne Bailey Rae, Trombone Shorty, Galactic, Guster and many others rocked the event with messages of harmony and optimism, while the crowd danced and sang along.